Branding Your Hackathon Ideas using Google Tools

Objective of the Session

To equip aspiring entrepreneurs and hackathon participants with the knowledge and practical skills to transform innovative ideas into impactful startup concepts using Google AI tools for branding, validation, storytelling, and product positioning.

Participants / Audience

70–80 students, innovators, and aspiring startup founders from Thiagarajar School of Management.

Key Outcomes & Achievements

Participants learned how to validate startup ideas, develop compelling brand identities, create AI-powered visual and video content using Google tools such as Gemini, Imagen, Veo, and Flow, and effectively pitch their ideas. The workshop enhanced participants' understanding of branding strategies and encouraged them to convert hackathon projects into market-ready startup solutions.

Institutional Impact

The workshop strengthened TSOM–IA's collaboration with Google Developer Groups Madurai and industry partners, reinforcing the institution's commitment to promoting innovation, entrepreneurship, and the effective adoption of AI-powered technologies within the startup ecosystem.