Dr. Nancyprabha P

Dr. Nancyprabha Pushparaj began her career in the banking industry before pursuing doctoral research in Marketing at the National Institute of Technology (NIT), Tiruchirappalli. With an academic foundation in Computer Science Engineering and Management, she brings an interdisciplinary perspective to marketing education and research. Her teaching portfolio includes Marketing Management, Fintech Marketing, Neuromarketing, and Business Research Methodology, with an emphasis on integrating technology, analytics, and consumer insights into management education.

Her research examines how emerging technologies influence consumer behavior, with a particular focus on fintech, artificial intelligence, customer experience, and technology-enabled services. Her scholarly work has been published in leading peer-reviewed journals, including the International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Quality & Quantity, and Global Knowledge, Memory and Communication.